Facebook Pages in SERPs

It’s happening! Small companies that can’t afford high dollar SEO work are starting to see their Facebook Business Pages appear in the search engine results. They can get results for keywords faster and cheaper on Facebook than they can’t get with their own company website by leveraging Facebook’s authority. Will we start seeing more abuse with long keyword stuffed page names? Probably, just like page sculpting with the nofollow tag we will once again see how creative the populace is when it comes to taking advantage of something. Is there a new policy for business pages on the horizon? Should there be? Eventually it all works out just like hidden text, keyword meta abuse, and 60 character 10 hyphen domain names but how long will it last or how far will it go is yet to be seen.

Don’t get left behind, get your business on facebook but beware, your content will be indexed and it should convey a feeling of professionalism. Every marketing avenue that leads to your company is another door to your store, be careful what you put on display in the window.

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