Internet privacy watchdogs have recently raised their hackles in response to what Google calls “interest-based advertising.” Basically it allows advertisers to target your interests, choosing what ads to show you based on your browsing and search history. If you are a sports nut that loves to search statistics, team schedules, and watch sports related You Tube videos, then you would be tagged with a cookie that represented your interest in sports. This cookie could then be used to allow advertisers in the AdSense network to target you specifically for the Sports Memorabilia store they started online. In Google’s document entitled, “How does Google Determine user interest categories?” they state that they will not show ads based on sensitive information or interest categories, such as those based on race, religion, sexual orientation, health, or sensitive financial categories. They also state that users are in complete control of their participation in the program and their interest categories through the Ads Preference Manager. AOL, Yahoo!, and Microsoft already have similar programs as Google used to disavow the practice. Google has informed its AdSense content partners regarding the new program and asked them have their privacy policies updated by April 8th, 2009.